Did you guess it? Conceptual interior design is the trend that I believe many are afraid to try, but it has SO many benefits.

Consider these perks of conceptual interior design (aka virtual renderings):

✔ It’s less expensive than building the real thing
✔ Not only do you not have to build a costly model home, you can select upscale features, finishes, fixtures and furniture with no regard for the cost of having to actually purchase these items
✔ It’s also much faster, so you can bring your vision to life and get to market quicker
✔ It gives customers a realistic view of a space
✔ It can have cool effects (like y-throughs) to catch potential buyers’ attention and really ‘WOW’ them 😍
✔ It allows potential buyers to look at the home or condo from the comfort of their own home or desk, without having to travel
✔ Changed your mind about the selections? Edit and change things inexpensively and on the fly
✔ No need to worry about the weather or a grey day — the lighting is always
fantastic! ☀
✔ Never worry about hiring a cleaner again — because virtual reality is always
sparkling and dust-free! 😂

I could go on…!

Today’s renderings are so high-quality and photo-realistic that they create precise representations of a space that look entirely real to consumers — combined with today’s photo editing effects, many people can’t even tell the difference between what’s real and what’s not anymore. They’ve blurred together.

In addition, interior design renderings are great marketing tools and can be used everywhere from websites and social media to signage, POP displays, email campaigns, newsletters, brochures and beyond.

With conceptual interior design, you get dramatic results for a fraction of the cost of building a model home or suite. It’s a WIN for me!